About
At Huperco, we're more than just consultants - we're partners in your journey toward optimal health and performance. Our network of experienced professionals combines extensive qualifications with a genuine passion for helping others reach their full potential.
Whether you're an individual seeking to improve your well-being, a professional aiming for peak performance, or an organisation looking to enhance team health and productivity, Huperco provides the expertise, support, and collaborative approach needed to achieve extraordinary results.
Join us in creating a healthier, stronger, and more vibrant community - where every individual can reach their full potential.
We understand that true well-being isn't achieved through a one-size-fits-all solution. That's why our diverse network of experts works together to create a comprehensive, personalised approach to health and performance.
We deliver solutions that address the whole person, not just individual symptoms or goals.
Our Expertise
Our network brings together impressive credentials and real-world experience:
Sport Scientists and elite level coaches with decades of experience working with elite athletes and national teams
Academics who have published extensively in international journals
Clinical Practitioners with decades of hands-on experience in injury rehabilitation
Performance Psychologists in mental health and peak performance
Dr Brendyn Appleby
Leader and Founder
After 25 years working with elite athletes at three Olympic Games and guiding world-class performers, I created Huperco - a business aligned to the purpose of bridging the gap between elite athletes and everyday people who don't believe they can achieve extraordinary things.
The lessons I've learned - about habits, work ethic, goal-setting, and overcoming setbacks - shouldn't remain exclusive to elite sport. As a nationally recognised leader in strength and conditioning and Senior Lecturer in Allied Health at Murdoch University, I've dedicated myself to translating these powerful principles into practical solutions.
Sport is a universal language that brings people together and makes us healthier - physically, mentally, and socially. Whether it is through our High Performance Thinking workshops, where we bring elite performers from sport, business, and academia into the room to share real-world strategies for high-performance behaviours or help personal clients including aviation pilots navigating irregular schedules or people wanting to complete their first fun run, my mission remains constant: working with like minded experts aligned with a vision to help people discover they're capable of far more than they imagined.
This is why we give time and resources to charities and community groups - because everyone deserves access to the transformative power of sport and exercise.
We're building a team dedicated to making communities healthier.
Read about our Ripple Effect here.
